Dissertation

Donoho Hotel in Red Boiling Springs

Donoho Hotel in Red Boiling Springs

“Image, Reality, and Modern Heritage Marketing: What Makes Historic Hotels Historic”

Abstract: This will be the first comprehensive, book length study of historic hotels and inns encompassing the three Grand Divisions. The topic and primary research question is addressed in the title, “Image, Reality, and Modern Heritage Marketing: What Makes Historic Hotels Historic.” The question will be applied to current marketing practices of historic hotels, how the hotels functioned in their communities historically, and the current landscape of National Register-listed hostelries across the state. The central argument is that the value of historic hotels as heritage assets can be heightened by broadening the narrative to include gender, race and labor history as well as by increasing their exposure as a subset of heritage tourism.

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